You can be 100% Nigerian and still produce world-class brands, Rite Foods
Rite Foods Limited, one of the leading local manufacturers, distributors and marketers of food and beverage in Nigeria, says being 100 percent Nigerian does not connote incompetence in producing state-of-the-art brands.
The Managing Director of the firm, Seleem Adegunwa, who made this known during a recent facility tour, said: “If anything, being a Nigerian home grown brand, initially, almost wanted to become like a negative because people think what is produced locally can’t be as good as the imported ones. And we have been able to demonstrate that you can be an entirely Nigerian brand, I mean 100% Nigerian, and still be able to produce extremely world-class brands.
In its round-the-clock operation, Rite Foods has continued to satisfy its numerous consumers with the production, distribution, branding and marketing of world-class quality food and beverage, as it rolls off tens of thousands of products into the Nigerian markets daily.
With its factory located in Ogun State, Rites Foods imports some of the ingredients, while ingredients such as water, sugar and others are locally sourced, which is why the company prides itself for being a home grown brand.
Oh how Rite Foods has been able to withstand and survive strong competition from well-known brands that are financially strong, Adegunwa proudly said: “In terms of the multi-nationals, it was a known issue because we knew we were going to come to the table with a facility and a product that will be able to stand shoulder to shoulder, if not actually surpass what they do.
Revealing that the firm produces its own power supply, the Rites Foods boss noted that getting the factory up and running for over two years has been quite a feat. He added that keeping the plant operational as well as having easy access to market has been quite a challenge.
Manufacturing contributes about 14% of the Nigerian economy, which includes food and beverage production.
Bigi Soft Drinks, Fearless Energy Drink, Bigi bottle water, and Rite Sausage are all products coming from the stable of Rite Foods, a world-class and 100% proudly Nigerian brand.
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