Women in IMC celebrate IWD 2023, urge all to embrace equity
By Felicia Nwosu
The rise of tech-facilitated gender-based violence (TFGBV) has given a new platform to old forms of violence against women such as threats, defamation and smear campaigns. It is against this backdrop that some women in the Integrated Marketing Communications space joined their voices with the rest of the world to commemorate the 2023 International Women’s Day (IWD).
This year’s theme, “DigitALL: Innovation and technology for gender equality”, highlights the role of innovative technology in promoting gender equality. It also features a campaign theme tagged: #EmbraceEquity, where campaigners are urging people to challenge gender stereotypes, call out discrimination, draw attention to bias, and seek out inclusion while differences are valued and celebrated.
To make this year’s edition memorable and nostalgic, MARKETING EDGE, Nigeria’s foremost brand-centric publication, interviewed some notable women who are leading lights in their chosen fields. They shared what this year’s IWD theme means to them and how it reflects in today’s women’s journey.
Kemi Fabusoro, the first female Director/ Executive Secretary of the Association of Advertising Agencies of Nigeria (AAAN), urged women to move their adventures forward by thriving to create a better future through collaboration. This, she noted, will open new doors for the global empowerment of women, girls and other marginalized groups, while providing opportunities to eliminate all forms of disparity and inequality.
“Embracing Equity is all about understanding and making room for each other’s differences, yet ensuring inclusion and collaboration from all to help drive success in our various professions. At AAAN, we would continue to encourage our members to build a workplace where women thrive, celebrate their win, foster unity by giving everyone a sense of belonging. If we can tick all these boxes we would have ‘embraced equity’,” she said.
On her part, Biodun Adefila, Chief Operating Officer of SO&U Limited, called on everybody to activate the mode of all forms of inclusivity for women and girls. The brand builder urged all to power on in their efforts to make the digital world safer, more inclusive and more equitable to enable women realize their full potential.
“When women are digitally and equitably included, there’s more knowledge and application of knowledge. As of today, not even every female is aware of the issues stacked against them because it’s the life they’ve always known. I believe awareness is where it all starts. When more women are aware, there’s hope for more self-expression and empowerment,” she said.
Ms. Titilola Adedeji, General Manager of Amber Energy Drinks Ltd, and a notable entrepreneur, reaffirmed that women in different walks of life have through resilient and irrespective of the disparity, shattered the glass ceilings, broke stereotypes, braved uncomfortable conversations and paved the way for survival.
“A lot of women are doing great things in that space and they are beginning to get some recognition. I hope the females coming behind draw inspiration in this and understand that the only limitation there is, is the one created in our minds,” she explained.
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