Who Wants To Be a Millionaire returns to TV screens with N20million star prize

Nigeria’s award-winning TV game show, ‘Who Wants To Be A Millionaire’ is set to hit TV screens again as it unveils ‘Series 2-The Rebirth’ and the return of the show’s longest host, Frank Edoho. 

This season, the impressive lineup of sponsors include financial technology and digital payments innovation companies UP, Payattitude, Payarena, and HopePSBank. 

‘Series 2-The Rebirth will usher in amazing innovations as well as a new staggering star prize money of Twenty Million Naira (N20,000,000.00), and ‘Ask The Host’, a new lifeline gives the contestants one chance to ask the host to answer the question.

Earlier, contestants were limited to three lifelines ’50/50′ – where the computer eliminates two random wrong options leaving the right option and the other remaining wrong option; ‘Phone a Friend’ – where the contestant has 30 seconds to call one of their five prearranged friends, read the question and four possible alternatives to the friend who then has the remaining time to offer input; and ‘Ask the Audience’ – where the audience members use touchpads to designate what they believe the correct option to be, the percentage of the audience choosing each specific option is then displayed to the contestant

Commenting on the sponsorship during the unveiling ceremony which held recently, Managing Director of UP, Agada Apochi explained the group’s decision to sponsor Who Wants To Be A Millionaire? Series 2-The Rebirth was born out of the desire to educate, excite and entertain Nigerians by bringing back the game show that keeps families at the edge of their seats.

Apochi further stated that the investment in the game show is not only aimed at promoting the brands in the company’s portfolio but geared towards building a better future for Nigeria by informing, educating, and entertaining them.

“Entertainment brings people together, whether it is football or a show. It brings families together with colleagues together. It is for that reason we are investing in entertainment. For that reason, we are bringing back Who Wants To Be A Millionaire?. For us in the UP group, we should invest in this TV game show not only because we want to promote our brands but also because we want to see a better Nigeria. You would agree with me there is no better way to build a better future for Nigeria than investment in education”, he said.

According to him, the show would help promote knowledge acquisition and allow Nigerians to realize their economic dreams by winning cash prizes every week for 52 weeks.

He further disclosed that the company would be leveraging its expertise in technology to open up the space. Nigerians can now participate in the show from the comfort of their homes using the Payattitude USSD code *569# or USSD codes of Payattitude partner Banks. “This is the first of its kind. With ease from your hand-held device, you can download the Payattitude app or dial *569#, and you can then link your Banks’ accounts to Payattitude. For the first time, you no longer need SMS code to play a game of this kind, which is the first of its kind in Nigeria,” he added.

In his remarks at the event, Hakeem Condotti, the Chief Executive Officer of BLK Hut, the franchise owner of Who Wants To Be A Millionaire? In Nigeria, explained that Who Wants To Be A Millionaire? Series 2-The Rebirth is produced in Nigeria by BLK Hut under the license of Sony Pictures. He noted that BLK Hut is ready to deliver international, creative, and quality content for the admiration of Nigerians.

“It is a great deal of excitement for us to be involved in the production of the iconic game show, Who Wants To Be A Millionaire? which a lot of Nigerians have been looking forward to gracing their TV screens. We are aware of the expectation, and we can assure everyone that the quality of the content week in week out would be superb. We have the capacity and the resources to deliver entertaining and educative content that lives long-lasting memories,” he said.



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