Lis Blair takes GM role at MoneySuperMarket Group
Lis Blair, the former Chief Growth and Marketing Officer at collapsed renewable energy provider Bulb, has moved to MoneySuperMarket Group in a senior role.
She joins the price comparison site from her position of chief growth and marketing officer at the now-defunct renewable energy company Bulb, a role she assumed in September 2020 following more than eight years at EasyJet. As CMO, Blair’s remit covered commercial, marketing, CRM, insight, digital, and PR.
She will report directly to CEO Peter Duffy, who previously served as chief commercial officer at EasyJet during her tenure in marketing.
Blair joins MoneySuperMarket at a time when the brand is moving forward following a relaunch in September focused on sharpening the company’s focus on saving customers money. The new direction included a complete brand refresh, spanning a new logo and brand identity, backed by a campaign replacing the Money Calm Bull with a squad of money-saving specialists called The MoneySuperSeven.
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