We are transforming interior design industry in Nigeria – Naomi Smith

The Commercial Director of Gemona West Interior Designs, Naomi Smith, has restated the firm’s determination to revolutionise the interior design industry in Nigeria by delivering groundbreaking designs that compete with best practices around the world. She made the comment at the concluded “Made by Design Exhibition” held recently in Lagos. It was adjudged one of the largest gatherings of the interior design industry in Nigeria. According to her, following its successful outing at the exhibition, the firm is now better positioned to produce exciting projects never before seen in the country.

Speaking on the exhibition, Mrs. Smith said: “For the first time, we are showcasing our designs at a major exhibition and we are excited about the responses we are getting from guests. We are here to demonstrate that the design industry is improving and to show that Nigerians can trust us to deliver the best designs comparable to any company in the world.”

In a bid to offer visitors at the exhibition the best of experience, Gemona West partnered with other leading vendors and manufacturers to build an experience centre that offered first hand feeling of the company’s contemporary interior design concepts. The booth was made up of three compartments- bedroom, kitchen and office, all bearing the signature and elegance of the award winning design company.

The partners who came together to create the experience centre were Wood styles, JCI, ProBlind, Evi Vernice Paints and Coating Solution, Jobaco and Brecolights.

According to Mrs. Smith, the decision to collaborate reflects the evolution in the industry even as many more consumers demand a one-stop solution from design firms instead of a silo offering which is often cumbersome.

“To be very honest, the industry is changing. Clients are appreciating what value the interior designers, woodwork engineers, lighting engineers, interior decorators, paint specialist, kitchen equipment and fabric consultants are bringing to the table. It is time for different professionals within the industry to come together and collaborate with the aim of servicing the same clients to deliver architectural/design perfection both interior and exterior.

“The focus now is how to make sure that all professionals within our industry work as a team so that the clients get best results. Our belief is – when the client is happy, all the professionals involved within that project are happy,” she said.

The three day exhibition attracted hundreds of visitors from all walks of life. Top on the list of distinguished guests at the event were wife of the Vice President, Mrs. Dolapo Osinbajo and the Honourable Minister of Culture and Tourism, Mr. Lai Mohammed. They were all thrilled by the transformation and sophistication in the design industry in Nigeria as demonstrated by the various exhibitors. But it was Gemona West and its partners that attracted the largest crowd because of their innovative offerings and exhibition concepts.

The partners also ensured that the final day of the exhibition was even more thrilling and memorable by hosting their guests to a classy cocktail where they were treated to tasty meal and great tasting wine.

Photo caption – L – R: Naomi Smith, Co- founder & Commercial Director ,Gemona West Interior ,Wassim Bashasha, Business Development, ProBlind Nigeria and Deise Smith, Co-founder & Creative Director, Gemona West Interior during the Made by Design Exhibition, held recently in Lagos.


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