Institute Rates Companies High On Performance
Despite the myriads of economic challenges confronting business enterprises in the country, President of the National Institute of Marketing of Nigeria (NIMN) Mr Tony Agenmonmen, has rated registered member companies as maintaining their holds in their respective market segments.
Specifically Agenmonmen said the institute and companies in the country have been thriving notwithstanding the current economic situation in the country. “We are thriving and doing our best despite the nation’s economic situations” he said.
Agenmonmen said this while giving an assessment of the marketing industry in Nigeria in the first quarter of 2019.
According to him, the marketing industry is a part of the larger economy and it is being affected by the challenges of the country’s economy.
He however noted that although challenges exist, its member companies and individuals within the marketing space are thriving in their respective capacities, noting that giant strides are being taken by its members to push their brands and companies forward.
In his words:”In terms of brand activities, the marketing industry is active but you cannot again remove what is happening in the marketing sector from the whole of the economy; you know the economy drives a whole lot of activities but within the constraints of the economy as it is today, I think that all our members and member companies and individuals; I think that they are doing their very best to push their brands and companies.“
Speaking in the same vein, the 1st Vice President NIMN, Dr. Umar Musa Mustapha, pointed out that the electioneering periods in the first quarter of 2019 slowed down a lot of brand and marketing activities.
Mustapha stressed that even at that, some marketing activities were still taking place during the first quarter, adding that the momentum has greatly increase at the moment.
He said: ”The political tension has drastically reduced and normalcy has returned, so there is a lot of marketing activities that is going on right now and our members are taking advantage of the situation to push their brands”
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