Vodacom emerges as South Africa’s most valuable telecom brand
By Seun Johnson
Telecommunication giant, Vodacom has been named South Africa’s Most Valuable Telecommunications Brand of the year.
The honour which highlights Vodacom’s commitment to connecting people and creating a better future for all, was conferred on the mobile communication company at the Kantar Brandz 2024 Most Valuable South Africa Brands’ report released on Monday.
According to Andisa Ntsubane, Managing Executive: Brand, Marketing and Communication for Vodacom Group, who gave the update on his LinkedIn page, the award is a celebration of the company’s 30 years of driving connectivity and innovation in Africa.
Ntsubane explained that in addition to the accolade, Vodacom was also recognized for being the leading brand in the Finding New Space’ category, recognising it for defining its business, optimally stretching into new geographies, categories and services to sustain growth.
“This award is a testament to the progress we are making in our beyond Mobile strategy through driving inclusion with our Vodacom Financial services offering as well as supporting SMEs and Enterprises through our Vodacom business solutions.
“These achievements would not have been possible without the collective efforts of Vodacom’s dedicated employees, business partners, marketing teams, loyal customers, and supportive communities,” he wrote on LinkedIn.
The company however expressed its deep gratitude to all stakeholders who have contributed to its journey of growth and success over the past three decades.
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