Top 10 Nigerian PR agencies to watch in year 2021

By Ibidunni Banjoko

Globally, Public Relations (PR) agencies help to build reputation for brands. They  use their strategic communication processes to build mutually beneficial relationships between  clients and their different publics. Specifically, PR agencies promote the brands and personalities they represent by using editorial contents in magazines, newspapers, news channels, websites, blogs, and TV programmes.

Public Relations practice in Nigeria has evolved over the last few decades. While there is no consensus on when professional PR practice started in Nigeria, it is believed that earlier practitioners were brief-case-carrying guys who traversed corporate offices soliciting for briefs. Towards the late 90’s the practice became structured and practitioners started opening shops specifically for PR. The success of some of the agencies motivated other new agencies to throw their hats in the rings. In spite of the avalanche of PR agencies in Nigeria, it has been observed that only a few have weathered the storm of competition and have remained the toast of big brands and clients. For others who could not, they have either had to diversify their business or struggle for crumbs to keep heads above water

It is an incontestable fact that Public Relations is an integral part of the Integrated Marketing Communications subsector. Given this importance in our industry, MARKETING EDGE, Nigeria’s leading marketing & Advertising publications examines in this report, the top 10 PR Agencies in Nigeria, detailing their profiles, major accounts (past & present) won by them and their competitive edge over other claimants to professional PR practice.


H+K is an international public relations company founded in 1927 with over 80 offices globally in more than 40 markets. Its goals are to drive growth, build reputation and protect against risk. The company believes that every corporation, every brand, every client has a public and today’s public is more powerful than ever before as they have the power to topple CEO’s, reshape corporate and brand strategy, kill products and create unicorns. Today’s public demands truth, transparency and the highest behavioural standards.

H+K builds, protects and balances business value through her communications strategies. Her client obsession makes her to constantly evolve new products + services to help clients and the public communicate.

The company believes that brands with a clear, authentic purpose, and performance strategies aligned to business objectives are most likely to succeed. This approach is targeted at working with clients to achieve business impact.

Black House Media

Black House Media is a full-service media and public relations agency in corporate and marketing communications that aims to provide the best possible solutions for their clients. It is an international public relations and communications company, working from Nigeria and United Kingdom to help clients and partners communicate better. BHM was founded in the year 2006.

It provides reputation management, corporate communications, media relations, brand communications, media training, research and intelligence, social media management, amongst many other services for clients in diverse sectors, helping its clients and partners in over 100 cities. BHM offices are in Lagos, London, and Edinburgh. Some of their clients are MTN, Multichoice, Nigeria Breweries, Livesport and others.

CMC Connect

CMC Connect Limited (Perception Managers) was established in 1992 with a resolve to change the game in the communications industry in Nigeria. Its goal is to positively impact businesses by adding value to engagement with critical stakeholders using the right tools that guarantee success. CMC connect is strategically positioned to provide solutions across markets using a project management approach.

Over the years, it has worked with the private and public sectors to implement public-private partnerships on regional and continental scales. CMC parades an experienced and highly skilled team that has proved their mettle in the industry.

CMC connect BCW is the exclusive affiliate in Nigeria to Burson, Cohn & Wolfe the 3rd largest PR agency according to Holmes Report  in 2019.

Their clients include Transcorp, LAS, Oracle, Peugeot, Nigerian Breweries, Diageo, Tecno, Unity Bank, FCMB, Sona Group of Nigeria, Cleaner Lagos, Atlantic American Partners, British American Tobacco, Airtel, Jagal, Accenture, Premium, FBNQuest, ASO, FAAN, Coca-Cola and, Unilever. Others are, Verraki,  Lamata, Samsung, Huawei, Lafarge, Ogun State Investors Forum, FIRS, Microsoft, BSG, Lubcon, Aje, GE, Mastercard, NCC, Shell, Sims, Intel, Huawei, JTI, HP,CNN, Tolaram Group Afton and Airtel.

Media Craft Associates

Media Craft Associates was founded in 2003, as a full-service Public Relations and Integrated Brand Communications consultancy firm operating out of Lagos, Nigeria. It is the exclusive Nigeria affiliate of the FleishmanHillard global PR network. Media Craft provides bespoke Communications solutions to a discerning clientele.

Media craft lists many large corporations as its clients, including Verve, Olam, mastercard, Sanofi, Aventis, SAP, Western Union, Conventry University, USB, Renmoney, Barclays, Norwegian Seafood Council, Nike, ICAEW Chartered Accountants, Interswitch, Truecaller, Vestergaard, USSEC and Stanbic Bank.

Caritas Communications Limited

Caritas Communications Limited started in 2009 as a strategic communications and marketing agency that provides public relations, content marketing, brand communications, corporate communications, social media, and design services. It has a strong foothold on the PR and corporate communications industry across Africa.

It delivers optimum services to clients with a crop of outstanding industry professionals. Some of their important clients include Mastercard, Main one, Radisson, Total, Seplat, Pan Ocean, Exxon Mobil, Lekoil, Synlab, Honeywell Group, Savannah Petroleum and Schneider Electric.

C&F Porter Novelli

C&F Porter Novelli opened its doors for business in Lagos in 1998. It has an established presence in the PR industry, as a strategic communications consulting firm, with over 20 years’ experience in Nigeria and West Africa. C&F Porter Novelli has worked with some of the highest profile organizations in the country that have both local and international reporting structures. such company includes a variety of brands like, Stroke Action, Banwo & Ighodalo, Murtala Muhammed Foundation, Nigerian Stock Exchange, Sahco, PWC, Guinness, Intafact Heros Foundation Kickstart, Girl Effect, Financial Reporting Council of Nigeria, Malta Guinness, P & G and ABInBev.

Integrated indigo Ltd

Integrated indigo Ltd has been offering personalized communication strategy that helps Clients win the perception game to earn customers and stakeholders’ trust and credibility while impacting profitably on the overall performance in the market place since 2014. It is like an annex of the marketing department for brands like, Nigeria Breweries Plc, Nigeria Bottling Company Ltd, Zola Electric, Swipha, Panasonic, Lekki Port, Lekki Gardens, Luminous, kstar, Daikin, sollatek, Dulux, UAC Food, TVS, Memmcol, Nigerian Sport Award, Asepso, JCI, kirloskar, Simba, Den Partners, Hope PS Bank, Ariston, USAID and Change Life.


This agency started in 2004 with distinguished expertise in delivering strategic and world class communication and marketing services. It provides outstanding result-oriented business solutions to its clients through a deft blend of original thoughts, incisive research and timely utilization of communication opportunities all backed by integrity and excellent service delivery.

Some of the client it gained include, Southern Sun-Ikoyi, Standard Chartered, FCMB, GTB, CBN, Access, Polo Pearson Education, UPDC, LBS, Blackberry, Special Olympic, Chi, Chartered Institute of Personnel Management of Nigeria, Rexona, Axe, Find Your Magic, Reckitt Benckiser, Eva, Coca Cola, Soy Good, HP, Amstel, Sprite, Dunlop, Emach3, Turbo, Fanta and Pampers.

JSP Corporate Communications

JSP Corporate Communications is the specialized Public Relations agency in Nigeria that provides value added public relations and marketing communications services in Nigeria. Their main clients are Emirate, GTB, Chevron Fedex, P&G, Turkish Steel, Thompson Reuters, Tetra Pak, Eagle Hills, Olashore International School, Abuja Centenary City, Nokia Networks, Hong Kong Trade Development Council, Africa Re-insurance Corporation, Glaxo Smithkline (GSK), Mastercard, Microsoft, Cotecna Destination Inspection.

TPT international

TPT international was established in 1998, it’s a full service public relations firm maintaining practice areas in crisis Management, Brand PR, Corporate Communication, Media relations, Lobbying, Lifestyle, Fashion, Strategic Counseling, Information Communications Technology and Social Media. Some of its clients are Promasidor, Heritage bank, GE, Nigeria Breweries, Reckitt Benckiser, WFM 91.7, Lenovo and kanawa.


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