Tobin joins DDB as global CMO
Omnicom’s DDB Worldwide has appointed Donna Tobin as its new Global Chief Marketing officer.
In her new role, she will be reporting directly to Global CEO Marty O’Halloran. Tobin will oversee all global and North America internal and external corporate communications, including brand management, media relations, corporate social responsibility and cultural communications.
O’Halloran said: “We are thrilled to have Donna joining DDB to help shape our global narrative and connect our refreshed vision with the wider market. Her diversified background and unique understanding of both brand marketing and the advertising agency landscape will be invaluable to our organisation as we invest more in the DDB brand moving forward.”
Tobin brings to her role a diverse set of skills and over 20 years of agency and brand experience in marketing and advertising. Tobin has worked within and led global agencies such as Arnold Worldwide, Grey and VaynerMedia and has extensive experience running global brands and leading marketing, communications, and product development across industries including food and beverage, fashion and toys at companies such as Ocean Spray, Hasbro and WPP’s Kantar.
Most recently she was the EVP of Marketing, Communications, Events and Partnerships at the American Association of Advertising Agencies (4A’s) where she led the organization’s new vision, mission, marketing and communications strategies, and the re-imagination of the 4A’s virtual thought leadership events. Tobin’s expansive background in the marketing and communications landscape will inform her approach to this new role.
While speaking on her new appointment, Tobin said: “I am extremely excited to be joining DDB Worldwide during this time of cultural and creative transformation under Marty’s and Ari Weiss’ leadership. I’ve always admired DDB’s incredible creative legacy and am honored to be a part of the continuously innovative path forward with such amazing, super talented global teams.”
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