The Guru and His career journey

Sir Steve Bamidele Omojafor a.k.a Omo Jesu is an iconic Advertising practitioner. Armed with a Bachelors degree in Mass Communication from the University of Lagos, Omojafor began his career s in journalism at the then Daily Times.

There, he rose through the ranks to become a Sub-editor.

Itching for more satisfaction, he dumped Journalism for Advertising as he joined Lintas Advertising. At Lintas, he again rose through the ranks by dint of hard work, assiduity and brilliance, which encouraged him alongside his two other bosom friends-Tunde Adelaja and Akin Odunsi to set up their own shop – Rosabel Advertising Limited.

But few years later, he stepped aside to start another Firm called STB–McCann which is today one of the topmost Advertising Agencies in Nigeria. Today the bold and daring moves of Omo Jesu have paid off significantly as he is a major pathfinder in the Nigerian Integrated Marketing Communications’ sector.

Over the years, he has impacted positively on major iconic brands in the Nigerian competitive market through his avant-garde creativity and entrepreneurial acumen. He has been very active in the promotion of the Brand Idea and also contributed significantly to the growth of the industry.

In an encounter with the MARKETING EDGE team of Amos Oladele, Mike Efengbe and Gabriel Ntoka, he bares his mind on the secrets behind his Midas touch. He spoke on other issues as well. Excerpts:

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