Tag: WPP

WPP realigns agency structure as Grey moves under Ogilvy

WPP is reshaping its creative agency framework by bringing Grey into closer alignment...

COMvergence appoints Pullem as head of advertiser relationships

COMvergence agency research firm has appointed Ron Pullem, agency and media veteran...

WPP set to rebrand GroupM to ‘WPP Media’ amid AI-Driven Overhaul

WPP, the global advertising and communications giant, is set to rebrand its media...

Q1 numbers are in: banks, brands & big tech set the stage for a telling Q2

 As the first quarter of 2025 closes, the financial landscape is bustling with numbers...

WPP remains confident amid revenue decline, sees bright future with AI 

 Despite a hard first quarter of 2024, in which revenue fell 5% year on year to...

Tariff pressures threaten ad spending, WPP CEO warns

WPP CEO Mark Read has warned that growing trade tensions and tariffs will “undoubtedly”...

WPP navigates global headwinds with AI, new business win to drive growth

By Felicia Nwosu Despite economic turbulence and mixed quarterly figures, WPP...

Google cloud redefines brand marketing with new AI tools at next ’25 conference

By Mofeoluwa Awe Google Cloud has taken a major step toward revolutionizing how...

Heineken partners with WPP as global marketing, commerce shoppers

By Khairat Asokomhe The multinational advertising and Public Relations company,...

WPP adjusts DEI messaging in annual report amid evolving corporate landscape

By Felicia Nwosu WPP has revised its language on diversity, equity, and inclusion...