Tag: WPP

Biggest media account reviews and wins of 2021

By Zion Rufus Just when we thought 2020 was going to be the only year with the...

Algorithm Media grabs multi-billion naira Coca-Cola business

In 2020, The Coca-Cola Company evolved its agency model, meaning its $2.5 billion...

WPP expands offerings, acquires e-commerce software provider CCG

In a bid to further enhance its offerings, creative transformation company, WPP has...

WPP, Publicis, Dentsu on line up for AB InBev global media pitch

World's largest brewer, AB InBev has announced a global media agency review with...

WPP, Snap Inc. collaborate to deliver AR solutions for brands

  Creative transformation Company, WPP and Snap Inc. has announced a global...

Unilever concludes US$3.3bn media review, retains WPP as largest media partner

Following a $3.3bn global media pitch, FMCG giant-- Unilever has reappointed WPP's...

WPP acquires Satalia, names Hulme Chief AI Officer

WPP has acquired enterprise solutions provider Satalia, which uses machine learning...

Publicis beats Dentsu, Omnicon, WPP to $600 million Walmart US media account

Media powerhouse, Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the...

WPP wins Holding Company of the Year at Cannes Lions

Creative transformation Company, WPP has been named the most creative company of...

WPP partners Microsoft on Cloud Studio to transform creative content production

British advertising firm WPP and Microsoft have joined forces to transform creative...