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Guinness Nigeria’s quiet revival under Tolaram

In an operating environment defined by inflationary pressure, currency instability,...

Reputation is the new currency: The Nigerian brands that defined 2025

P+ Measurement Services releases 2025 industry media reputation report   [caption...

Digital storytelling platforms market on growth path toward USD 2.11 billion by 2032, says FutureDataStats

The global digital storytelling platforms market is steadily gaining commercial weight...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

wapTV to air “A Night of Tributes for late Chief John Ajayi” across Africa on February 1

wapTV has officially announced the scheduled broadcast of “A Night of Tributes...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...

Beyond broad audiences: How AI precision, cultural intelligence are redefining customer segmentation

Customer segmentation is no longer a background marketing exercise. Instead, it has...

WPP Media names Andrea Suarez to lead Latin America operations

WPP Media has moved decisively to strengthen its Latin America business by appointing...

PayPal return to Nigeria sparks divided reactions over past account restrictions

PayPal's announcement of its partnership with Paga to enable full payment services...

Relevance must be intentional as experiential marketing evolves – EXMAN President  

Experiential marketing will only remain effective if relevance is deliberate and...