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MTN Nigeria recognized in IFC report for advancing gender equality in the Workplace

MTN Nigeria Communications Plc has been featured in a newly published case study...

Guinness Nigeria at 76: A legacy forged in grit, refined by innovation, excellence, culture

For Guinness Nigeria, it has been nothing but timeless and tenacious journey as it...

Omnicom accelerates growth to $6.2bn in Q1 as IPG deal, AI capabilities power expansion

Omnicom Group has delivered a strong start to 2026; notably, the company lifted its...

Ugaoru champions collaborative regulation to reduce creative bottlenecks

Ifeanyi Onyekachi Ugaoru, Chief Executive Officer of Houz Creative Media Nigeria...

Industry leaders back regulation, push for smarter frameworks to match Nigeria’s evolving IMC landscape

Leading voices across Nigeria’s integrated marketing communications space are aligning...

BYD resets media strategy as WPP Media secures key account in competitive shake-up

BYD has reassigned its media planning and buying mandate, appointing WPP Media following...

MARKETING EDGE  ONTV to host Ifeanyi Ugaoru this Wednesday

Marketing Edge ONTV, Nigeria’s foremost brand-focused advertising and marketing...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Global copywriting services market projected to near $48.89bn by 2032 amid rising brand content demand

Fresh insights from Introspective Market Research show that the global copywriting...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...