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Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

Selar–Mainstack showdown: Experts offer divergent views as billboard stunt sparks industry debate

Following the recent development that was witnessed between Selar and Mainstack,...

MARKETING EDGE unveils 2026 “Brands to Watch” and “Forces Behind the Brands” edition, celebrating trailblazing brands, visionary minds

MARKETING EDGE, Nigeria’s authoritative, brand-focused, and award-winning publication,...

 Cannes sets  to reveal 2026 film lineup as global anticipation builds

Global attention is gradually turning toward the 79th edition of the Cannes Film...

NLNG change your story’ 2026 concludes with call for journalists to ignite a new era of digital storytelling

After three days of deep learning, bold conversations, and powerful reflections on...

Five game-changing facts about FirstBank’s MREIF Home Loan

For many Nigerians, home ownership has always felt like a long dream parked somewhere...

NIMN hosts maiden “Leadhers in Marketing” Conference, opens dialogue on innovation, brand competitiveness, women’s influence

The National Institute of Marketing of Nigeria (NIMN) has held its maiden “Leadhers...

When your bleach becomes a meme: Hypo’s response and what FMCG brands can learn

Hypo Bleach broke years of silence, publicly addressing what its marketing team had...

FEC approves Alphanumeric Digital Postcode System for Nigeria

Nigeria has taken a significant step toward strengthening its digital infrastructure...

 OOH remains the industry’s real world reference point – Olawale Adegoke

The Chief Executive Officer of Nimbus Media, Olawale Adegoke, has firmly stated that...