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Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the drink...

Dentsu’s team, Conviviality secures landmark Pernod Ricard media mandate across Africa

Major brand partnerships rarely change the direction of a conversation overnight....

Samuel Akinrimisi rejoins CWAY as Group Head, Marketing, to lead next phase of brand expansion

Markets rarely pause, brands rarely wait and  leadership moments rarely arrive quietly....

MARKETING EDGE ONTV hosts Deji Onadeko this Wednesday

Viewers across Nigeria’s marketing and communications community are set for a compelling...

Unilever unveils global creator strategy with SAMY Alliance to power social-first growth

In line with its plan to deepen its presence across digital culture, Unilever has...

Bunmi Oke to lead ‘Through Her Lens’  creative leadership conversations at Black At Lagos

Olubunmi Oke, Chief Executive Officer and Lead Consultant of Ladybird Limited, will...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

Selar–Mainstack showdown: Experts offer divergent views as billboard stunt sparks industry debate

Following the recent development that was witnessed between Selar and Mainstack,...

MARKETING EDGE unveils 2026 “Brands to Watch” and “Forces Behind the Brands” edition, celebrating trailblazing brands, visionary minds

MARKETING EDGE, Nigeria’s authoritative, brand-focused, and award-winning publication,...

 Cannes sets  to reveal 2026 film lineup as global anticipation builds

Global attention is gradually turning toward the 79th edition of the Cannes Film...