Tag: Retail Media

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

How retail media is redefining marketing

By Felicia Nwosu The digital marketplace is undergoing a seismic transformation,...

On-site advertisements dominate retail media – report

By Felicia Nwosu Insider Intelligence, the world’s most trusted forecasts,...