Tag: Programmatic

Oduh advocates programmatic advertising for proper audience targeting

3 minutes read |
Published 2 years ago

By Felicia Nwosu Promise Oduh, Associate Director, MediaReach OMD, has advocated...

Global programmatic advertising market to reach $18.42 billion

2 minutes read |
Published 2 years ago

By Zion Rufus The global programmatic advertising market which hit $7.38 billion...

ADMARP President urges martech companies in Nigeria to explore more digital marketing options

4 minutes read |
Published 3 years ago

By Zion Rufus President, Association of digital marketing professionals...

Programmatic advertising and its threat to brand image

3 minutes read |
Published 7 years ago

Programmatic advertising is one of the kinds of advertising that have adverse...

Programmatic Advertising has Wider Reach and is Cost Efficient – Paukstys, Eskimi DSP, CEO

3 minutes read |
Published 8 years ago

Eskimi DSP, CEO, Vytautas Paukstys, has disclosed that programmatic advertising remains...