Nike

Why marketing is the engine of profitable growth

 For many years, companies saw growth as the most important sign of success. Venture...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...

Adopt joins Publicis Groupe in strategic sports marketing push

In a significant move in the integrated marketing communications space, Publicis...

Nike appoints new CMO, reshuffles top executives

By Abimbola Mohammed  In a bid to continue to build on its strong momentum and...

Nike on track to achieve 40% digital business by 2025

By Joseph Ekeng Sportswear giant Nike is making significant strides in its...

Weak China sales, low consumer demand to blame for Nike’s profit fall

By Joseph Ekeng United States sportswear giant, Nike, has declared a fall in its...

PMG, Initiative grab Nike’s $1bn global media account

As part of its standard operating procedures to ensure it continues to have the best-in-class...

Nike plans $1 billion global media review for Q1, 2022

There are indications that  Nike may have commenced the preliminary stage of global...

Nike’s revenue rose by 9%

Nike has revealed that the financial outcome for its second quarter ended on the...

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video game...