Tag: measurement

Expanding retail media measurement for multi-channel success

4 minutes read |
Published 4 weeks ago

By Felicia Nwosu As the retail media landscape continues to evolve,...

The future of measurement requires rethink – Experts

4 minutes read |
Published 2 years ago

By Abimbola Mohammed The future of measurement requires a major rethink. For this...

Nielsen agrees to $16 billion acquisition deal

3 minutes read |
Published 3 years ago

By Zion Rufus Global market measurement firm, Nielsen Holdings plc has entered...

Increased data privacy will affect accuracy in audience measurement

5 minutes read |
Published 3 years ago

By Zion Rufus In an increasingly complicated marketplace which now faces growing...

What’s next in Nigeria’s media audience measurement?

3 minutes read |
Published 5 years ago

Creating groundbreaking campaigns and content in today’s complex media market starts...

P+ Measurement launches MATE+, a measurement and evaluation training program

2 minutes read |
Published 6 years ago

Fast rising Independent measurement and evaluation agency, P+ Measurement Services,...

Measurement Expert Urges PR Managers to Create Evaluation Budget

1 minute read |
Published 7 years ago

Public Relations Measurement expert, Austin Ayaosi, has urged PR/Corporate Communications...