Martech

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...

MarkHack 4.0 unveils Nigeria’s premier MarTech Awards

MarkHack 4.0 has introduced the inaugural Nigerian MarTech Awards,  to shine a spotlight...

ADMARP President urges martech companies in Nigeria to explore more digital marketing options

By Zion Rufus   President, Association of digital marketing professionals...

Why marketers need to redefine marketing post-covid

By Zion Rufus Looking at the current 'new normal' situation across the world,...

Publicis updates evaluation process for ad tech, data providers

  Publicis Groupe’s media agency arm, Publicis Media is updating its evaluation...