Martech

Google launches Google Pics to bridge divide between Generative AI and Design Templates

​Google has officially launched Google Pics, a generative AI design platform positioned...

ADMARP to host Nigeria’s first Digital Product Growth Summit

The Association of Digital Marketing Professionals of Nigeria, ADMARP, has announced...

When the AI escaped: What OpenAI’s hugging face incident means for brands

Nobody told it to hack Hugging Face. It decided to do that on its own. On July...

Marketers automated themselves into irrelevance, mastering tools & forgetting how to read the room

 Nigerian marketing teams invested millions in martech stacks, analytics platforms,...

Beyond the buzz: how CMOs can lead enterprises out of the AI stalemate

Everyone expected the corporate AI gold rush to transform everything. Boardrooms...

Less isn’t a limitation. It’s your competitive edge

"Doing more with less" is no longer just a nice thing to say; it's a vital skill...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...