Tag: Marketing

Guinness rewards its trade partners in Lagos, Port Harcourt and Abuja

In fulfilment of the promise to honour some of its key distributors, retailers and...

MARKETING EDGE hosts marketing guru Adetunji Oyebanji

It was glitz, glamour and fun Thursday evening as the Managing Director/Chief Executive...

Brand Nigeria: X-raying the branding and rebranding efforts so far

By Kasim Bakare In the 21st century, nation branding has become a big business,...

You cannot brand your way to good reputation – Boye Adefila

Boye Adefila is a marketing coach and PR expert. The MD/CEO of Down-to-Earth Marketing...

Leo Burnett announces agency honours for creative work, staff

Global agency, Leo Burnett, has announced its recognition of outstanding creative...

‘Lone wolf?’ Forget it. Why creativity needs collaboration

We all know that creativity depends on collaboration. And with creative businesses...

McCann global CSO Suzanne Powers promoted to global president

McCann Worldgroup has announced the promotion of its former CSO, Suzanne Powers,...

What makes an ad iconic?

Epic Games released a familiar-looking ad in August. The maker of the video game...

Dentsu to sack 6,000-person workforce globally

2020 has been one hell of a year for brands, agencies, and the global workforce at...

ADVAN Awards for Marketing Excellence 2020 set to honour advertisers on frontline of COVID-19

The Advertisers Association of Nigeria (ADVAN) says it will, this year, be presenting...