Marketing trends

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for brands...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

The New Year doesn’t need predictions. It needs better questions

The marketing industry has a strong affinity for predictions. Every new year brings...

PR Gurus shine at 10th LAPRIGA

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday...

Meta faces scrutiny over scam ads tied to China advertising growth

Meta Platforms, the parent company of Facebook, Instagram and WhatsApp, is facing...

Guild of Photojournalists: AI has come to help, not replace – Dr Ikem

Dr Victor Ikem, the keynote speaker at the 2025 Guild of Photojournalists event,...

OOH maintains momentum as brands reclaim visibility

Out-of-home (OOH) advertising continues to demonstrate remarkable resilience and...

WPP’s FTSE exit shows how the power in advertising is changing

WPP’s removal from the FTSE index is one of the most symbolic events in modern...

Omnicom–IPG consolidation reshapes the global advertising landscape

The global advertising ecosystem is experiencing a defining shift as Omnicom Group...

Nigeria’s airlines warn of collapse over multiple taxes

Nigeria’s aviation sector is edging dangerously close to collapse as airlines battle...