Tag: marketing news

Adidas adds augmented reality to selling app

By Kingsley Odii Adidas, one of the world’s leading fashion brands, has incorporated...

Throwback Thursday: Nigerians with Guinness World Record

By Abimbola Mohammed Nigeria is a country with diverse culture, and tradition....

Coopetition: Winning strategy between alcoholic, non-alcoholic brands

By Felicia Nwosu It has been advocated by marketing experts that coopetition,...

Why I quit corporate world for entertainment – Ludare 1

Ibidunni Banjoko Oludare Olateju, a.k.a Sabada King, a rising Juju music star...

AISOP’s slow implementation is due to lack of support – Oluwasona

By Felicia Nwosu Following the observation made by some industry practitioners...

Blockchain policy adoption will create regulatory framework- Kalu

   By Kingsley Odii Sequel to the approval of the National Blockchain Policy...

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...

How AI, Robotics help brands engage consumers

By Kingsley Odii Over the years, the Nigerian marketing ecosystem has continued...

10 ways digital technology can transform your business

Technology can be a powerful ally in driving corporate success. It may require slight...

Top 10 foreign distilled spirits in Nigeria

By Felicia Nwosu The Nigeria distilled spirit market has undoubtedly passed through...