marketing news

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

WhatsApp ends Ad-free messaging, launches Ads in updates tab

WhatsApp will now feature ads and new monetisation tools as Meta moves to unlock...

MultiChoice loses 1.4 million subscribers in two years amid economic struggles

MultiChoice has lost 1.4 million subscribers in Nigeria over the past two years,...

Are we listening to what  data is saying?” – Dr. Ajiborode challenges business leaders

Data, in today's fast-paced business environment, is the  backbone of decision-making. ...

MARKETING EDGE Summit: Awopetu unveils strategic edge of data-driven storytelling

  The future of sales and marketing belongs to those who can fuse the precision...

Airport advertising market set to soar as travel rebounds

The airport advertising market is gaining renewed momentum as global travel rebounds...