marketing news

Industry leaders weigh economic outlook, brand investment, policy impact at ARCON Webinar

Stakeholders in Nigeria’s marketing communications industry gathered and shared...

Regulators unite to strengthen data privacy oversight in telecom sector

Nigeria’s digital regulatory environment is entering a new phase of collaboration...

Ideas Origin Media kickstarts the year with a big move

Ideas Origin Media has officially moved to its new creative space in Lagos, marking...

Global transparency, local silence: Why agency business remains hidden in Nigeria

Across major advertising markets in Europe, North America, and parts of Asia, the...

OAAN urges regulatory harmony as Akinsiku addresses court rulings, OYSAA directive, AI, and industry reforms

The President of the Out of Home Advertising Association of Nigeria OAAN, Sola Akinsiku,...

Algorithm Media Marks 10 Years amidst glitz and glamour, unveiling vision Beyond the Rise

The Oriental Hotel on Victoria Island pulsed with energy on Friday night. Algorithm...

Guinness Nigeria’s quiet revival under Tolaram

In an operating environment defined by inflationary pressure, currency instability,...

Making an idea worth the trouble

Concepts are cheap. Anyone in advertising, PR, or branding knows this. Ideas are...

Digital storytelling platforms market on growth path toward USD 2.11 billion by 2032, says FutureDataStats

The global digital storytelling platforms market is steadily gaining commercial weight...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...