marketing news

Guild of Photojournalists: AI has come to help, not replace – Dr Ikem

Dr Victor Ikem, the keynote speaker at the 2025 Guild of Photojournalists event,...

Strategic PR to see bigger budgets, tighter measurement in 2026 as 2025 winds down – Bukky George Taylor

As the industry prepares to close out 2025 and enter a new cycle of communication...

All set for LaPRIGA 2025: Lagos NIPR poised for a spectacular “Night of Excellence”

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) proudly...

OOH maintains momentum as brands reclaim visibility

Out-of-home (OOH) advertising continues to demonstrate remarkable resilience and...

WPP’s FTSE exit shows how the power in advertising is changing

WPP’s removal from the FTSE index is one of the most symbolic events in modern...

Omnicom–IPG consolidation reshapes the global advertising landscape

The global advertising ecosystem is experiencing a defining shift as Omnicom Group...

Africa’s green economic promise: Business leaders explore climate action, brand resilience

Africa’s path to a resilient and climate smart economy took centre stage at the...

Sahara Group deepens reforestation drive with Gelegele Forest Reserve partnership under Adopt-A-Forest initiative

Sahara Group has expanded its environmental sustainability agenda through a strategic...

Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...

Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy...