marketing news

If sports is the next frontier, PR should be its compass- Nkechi Obi

Nkechi Obi, Chairperson of the Nigeria Women’s Football League (NWFL), has called...

MARKETING EDGE ONTV set to host Patrick Gomes this Wednesday

MARKETING EDGE ONTV, the weekly broadcast programme renowned for shaping narratives...

Tolu Adedeji reignites industry conversation on who really owns brand in company

The long-standing question of brand ownership within organizations is once again...

‎Meta’s $220M fine reinforces FCCPC’s importance in consumer protection

‎It's no longer news that Meta Platforms, the parent company of WhatsApp, Facebook,...

GDM @ 15: Reinventing the future through strategic transformation and thought leadership

As GDM Consults marks its 15th anniversary, the company’s trajectory reflects a...

WPP set to rebrand GroupM to ‘WPP Media’ amid AI-Driven Overhaul

WPP, the global advertising and communications giant, is set to rebrand its media...

Google unveils AI Max for search campaigns, promises enhanced performance

Google has announced a significant upgrade to its search advertising platform with...

Wema Bank: An 80-year chronicle of grit, growth, groundbreaking service

Wema Bank’s 80-year journey  over the years has gone beyond a corporate milestone,...

MARKETING EDGE ONTV to host Patrick Gomes this Wednesday

MARKETING EDGE ONTV will host Patrick Gomes, the Chief Executive Officer of digitXplus...

How strategic visibility is redefining brand success

For brands competing for attention and striving to thrive in a crowded marketplace,...