marketing news

Nigerians to spend over $122 billion in 2025

Nigerian consumers will spend over US\$122.07 billion in 2025, as rising inflation,...

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...

Another milestone achieved: Firstbank disburses N1bn in one day, through agent credit scheme

Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed...

₦1bn debt: ARCON wields big stick against 9mobile

The Advertising Regulatory Council of Nigeria (ARCON) has announced a full-scale...

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Marcus

MARKETING EDGE is thrilled to announce that respected marketing strategist and brand...

Disruptive brands drives lasting brand value

Disruptive brands  today, are building  lasting brand value by going beyond meeting...

Creative confidence declines as LIONS report exposes insight, culture gaps in 2025

LIONS's  report has  exposed  creative confidence declines, which it noted, has...

Meet MARKETING EDGE’s 2025 2nd Quarterly Virtual Summit Speaker – Dr. Abiodun

Dr. Ajiborode Abiodun, a seasoned expert, will speak at MARKETING EDGE's 2025 2nd...

Asharami Energy reaffirms commitment to local capacity development, sustainable growth

Asharami Energy, a Sahara Group Upstream Company, has said it would continue to spearhead...