Tag: Marketing Insight

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest movement...

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but...

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Why marketers should use AI to support and not to replace human creativity

For many people, AI has sinister connotations. For them it conjures up a future where...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little sense...

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism...

Big brands must not play the startup game

The answer to modern big brand market challenges is not a default to startup mode....

Fostering creativity in the fourth industrial revolution

We are entering the Fourth Industrial Revolution (4IR). What does this really mean?...

How brands can create human connections through laughter

When Netflights was looking to challenge industry norms with its brand refresh, its...