Marketing Edge

ADVAN Needs Prayers – ARCON DG speaks on conflicting court judgments over OOH Regulation

Dr. Olalekan Fadolapo, Director General of the Advertising Regulatory Council of...

JLR faces design crossroads as Gerry McGovern exits after two decades

When a design titan steps aside after more than two decades of influence, the ripple...

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust in forgotten...

MIPAN 2026 BOS highlights tax reforms and digital opportunities in marketing communications

 The Media Independent Practitioner Association of Nigeria (MIPAN) convened industry...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk art...

The premier marketing strategies of 2025

The year 2025 has shown the global marketing industry that attention is no longer...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

LAIF festival celebrates 20 years of crazy, honours Shobanjo with Icon LAIF award

 The Lagos Marriott Hotel hosted a night of glitz, glamour, and splendor. Bigwigs...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts are...

Industry leaders to explore the future of African creativity, technology, storytelling and global brand impact at LAIF Creative Conference

The Association of Advertising Agencies of Nigeria (AAAN) announced the 2025 LAIF...