marketing Edge breaking news

Cool FM, Wazobia FM, Nigeria Info, Kids FM Mourn MARKETING EDGE Publisher, John Ajayi

The management and staff of Cool FM, Wazobia FM, Nigeria Info and Kids FM have expressed...

Global marketing, sales spending set for strong expansion as AI adoption accelerates

The global marketing and sales landscape continued to show solid momentum, with new...

AI is a collaborator, not a threat — Remi Ogunpitan urges media professionals to adapt

Artificial Intelligence (AI) is reshaping the media and creative landscape as an...

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

BOI, MAN, NECA’s Chief Executives, others set to address low productivity in Nigeria at WES 2025

As nominations portal closes for WES 2025 Awards for Outstanding Economic Impacts All...

Women in Advertising take a stand against Breast Cancer with groundbreaking Health Walk

As the saying goes, “A stitch in time saves nine,” a phrase that came alive when...

Creative minds debate the chaos, clarity of briefs as Jolomi Awala calls for “brief therapy sessions”

A spirited discussion erupted on LinkedIn after Jolomi Awala, Executive Creative...

Guinness Nigeria delivers stellar comeback with N15.8 billion profit surge in Q3 2025

Guinness Nigeria Plc has staged a remarkable financial rebound, reporting a pretax...

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...