Latest Marketing News

Maureen Ifada named among Africa’s Leading Brand Executives in 2027 DARE Awards

Marketing Director of FrieslandCampina WAMCO Nigeria, Maureen Ifada, has been named...

Google turns YouTube into a lead generation machine with new messaging and AI video tools

Google has announced a significant expansion of its Demand Gen advertising campaign...

NCC grants MTN conditional approval for $2.2 billion IHS Towers acquisition

MTN Nigeria’s $2.2 billion bid to acquire IHS Towers’ Nigerian business has cleared...

ChatGPT planned the heist; the human forgot the mask

On August 21, 2026, a 23-year-old man in the United States was sentenced to just...

CBN shifts focus from capital to conduct as post-recapitalisation era begins

The Central Bank of Nigeria has shifted its regulatory focus from raising bank capital...

BUA Foods named among The Industry Top 50 Nigerian Companies of Impact for 2026

BUA Foods Plc has been named among The Industry Newspaper’s Top 50 Nigerian Companies...

Bilibili relaunches international app and recruits globally in push to challenge YouTube

Bilibili, the Chinese video platform built around anime fandom, gaming culture, and...

World’s biggest brands pivot to volume growth as consumers push back on price hikes

For three years, the world’s biggest consumer brands discovered a remarkable truth....

Nigeria to earn ₦54.59 billion from MTN’s ₦545.89 billion dividend payout

MTN Nigeria has approved an interim dividend of ₦26 per ordinary share, amounting...

X adds text overlays to video

Social media platform X has launched text overlay capability for video; giving users...