Tag: Latest Marketing News

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

Apple fought off $2bn in app store fraud in 2024

Behind your favourite applications, behind the continuous scroll of icons and downloads,...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

The ethical grey areas and the consumer conspiracy corner

So, we’ve all been there, correct? You casually mention needing new running shoes,...

The call that went unanswered: how marketing missteps and brand evolution left Skype behind

Skype was once the uncontested monarch of online voice and video chats, with its...

Nigerian CEOs steer towards AI and new horizons amidst economic tides

Nigerian business leaders are deliberately doubling down on artificial intelligence...

TikTok hit with $600 million fine for unauthorised user data transfers

ByteDance’s TikTok has been fined $600 million by the European Union for illegally...

The $50 Billion Chrome Question: If Google loses its browser, who wins the Internet?

Imagine a world where Google no longer owns Chrome, the most popular browser on the...

Beyond the headlines: honoring the torchbearers of Press Freedom in Nigeria

Journalism becomes more than a career in a society where truth is frequently in short...