Latest Marketing News

Shoprite turns to neighbourhood stores in bid to rebuild Nigerian business

Shoprite Nigeria has revealed plans to open standalone neighbourhood stores as part...

Seni Adetu brings consumer brand leadership to JPMorgan banking board

Seni Adetu’s appointment to the board of JPMorgan Merchant Bank Nigeria Limited...

JPMorgan gets CBN nod for Nigerian merchant banking expansion

JPMorgan Chase has secured approval-in-principle from the Central Bank of Nigeria...

Nigerian football clubs are developing talent but missing the business of branding

Nigerian football has long been recognised for its ability to produce talented players...

Nigeria manufacturing investment surges 102% as firms turn to local sourcing

Nigeria’s manufacturing sector recorded a 102.16 per cent increase in investment...

HOORAE bets on microdramas to rewrite the media buying playbook

As advertisers search for new ways to capture fragmented consumer attention, Issa...

Udeme Ufot to deliver Keynote on the Future of Strategic Communications Education

The future of strategic communications education and the need to prepare the next...

Dangote Refinery IPO puts Nigerian investors and capital market in the spotlight

The planned public listing of Dangote Petroleum Refinery and Petrochemicals is drawing...

Understanding your milk options: A dietitian’s guide to choosing the right milk

By Tito Ipinmoye Buying milk used to be simple. You walked into a supermarket,...

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem better...