Latest Marketing News

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive lies...

Nigeria dethrones South Korea as the world’s best-performing stock market

Nigeria has claimed the top spot among the world’s best-performing stock markets,...

After fintech, Nigeria’s next tech wave will look nothing like the last

Picture this. It is 2015. A Nigerian developer sits in a Lagos co-working space and...

Cloudflare just ended AI’s free lunch

On July 1, 2026, Cloudflare announced that, starting September 15, 2026, its default...

Omnicom takes Adidas’ $512 million media account from WPP after eight years

Adidas handed its global media account to Omnicom Media Group, ending an eight-year...

Nigeria’s insurers are flush with cash and broke on trust

Nigeria’s insurance industry just raised over N100 billion. It has not yet earned...

Anietie Udoh inspires Caleb University students on building a brand that lasts

Divisional Director, Marketing at Marketing Edge Magazine, Anietie Udoh, has challenged...

Nigeria’s tomato crisis is a marketing opportunity hiding in plain sight

A pest smaller than a fingernail has done what no marketing campaign could. It has...

Cannes Lions 2026: Google’s new AI Tools could change how Nigerian Agencies create campaigns

One of the biggest conversations at Cannes Lions 2026 was not just about creativity....

Cannes Lions 2026: Demis Hassabis champions AI as a collaborative partner in global storytelling

On Wednesday June 24, Google DeepMind CEO and Co-Founder Demis Hassabis took the...