Latest Marketing News

The attention-to-trust gap: Why social media visibility does not necessarily guarantee sales

A brand can dominate a consumer’s social media feed, attract thousands of views,...

Escape the sameness trap and why “Augmented Intelligence” is the real secret to brand distinction

By Sam Adeyinka | Full-Stack Digital Marketing Specialist & Growth Strategist A...

Meta deploys artificial intelligence to identify teen users

For years, social media platforms have largely relied on users to provide their birth...

NVIDIA faces a $430bn confidence crisis as CEO controversy raises governance concerns

For a company that has become one of the biggest symbols of the artificial intelligence...

Beyond the Jollof wars: How African food culture is becoming a creative economic opportunity

Nigeria may have won the latest battle in the West African Jollof rivalry, but the...

Dangote penetrates Nigeria’s rice market as Jigawa Mill begins commercial operations

After years of investment in agricultural production and rice cultivation, Dangote...

Breaking into advertising: The changing career landscape for young Nigerians

For many young people hoping to build careers in advertising, the challenge is no...

Dear Cindy: Publicis turns the agency pitch debate into a public showdown

If the advertising industry needed a reminder that competition does not always end...

Wall Street’s AI gold rush faces a reality check as trillions in market value disappear

The artificial intelligence investment boom is confronting a difficult question:...

Smirnoff takes Marvel partnership beyond advertising with interactive fan experience

As brands compete for attention in an increasingly crowded entertainment landscape,...