Latest Marketing News

HOORAE bets on microdramas to rewrite the media buying playbook

As advertisers search for new ways to capture fragmented consumer attention, Issa...

Udeme Ufot to deliver Keynote on the Future of Strategic Communications Education

The future of strategic communications education and the need to prepare the next...

Dangote Refinery IPO puts Nigerian investors and capital market in the spotlight

The planned public listing of Dangote Petroleum Refinery and Petrochemicals is drawing...

Understanding your milk options: A dietitian’s guide to choosing the right milk

By Tito Ipinmoye Buying milk used to be simple. You walked into a supermarket,...

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem better...

Getty Images files for bankruptcy protection as AI competition and failed Shutterstock merger force restructuring

One of the world’s most recognisable names in visual media is seeking court protection...

Lagos Life turns virtual Lagos into a new frontier for brand marketing

As brands search for new ways to capture consumer attention, Lagos Life, a Nigerian-built...

Peak Milk wraps up Back-To-School with Peak Love campaign with fun, games and rewards for thousands of children

Peak Milk, a brand of FrieslandCampina WAMCO Nigeria PLC rounded off its 2026 Back-to-School...

WPP remains Coca-Cola’s global marketer, Omnicom and Dentsu battle for the North America account

The world’s most valuable beverage brand has split its media future in two, and...

Omnicom to cut 15,000 jobs and deconstruct PepsiCo loss as IPG integration reshapes global agency landscape

Omnicom Group is preparing to reduce its global workforce by approximately 15,000...