Latest Marketing News

Why investing in marketing people matters more than investing in marketing technology

 Content Marketing Institute's 2026 B2B survey exposed strategic contradiction at...

Impressions don’t pay salaries, marketers just spent billions learning why

 Marketing departments across the world just discovered the most expensive vanity...

Nigeria’s $23 billion capital boom ignored the factories

 Nigeria attracted $23.22 billion in foreign capital during 2025, nearly six times...

Why supply security matters more than prices stability in 2026

Between February 23 and March 16, 2026, Nigerian petrol prices increased 39.5 percent,...

Your brand doesn’t have visibility problem, it has ‘why should I care’ problem

Nigerian marketers spend millions ensuring their brands are seen. Billboard placements...

The 30-Day test: What Ramadan 2026 taught Nigerian brands about sustained engagement

Ramadan ends today, 20th March, 2026, concluding 30 days of the most demanding marketing...

Why your marketing AI just became a data protection problem, and what Nigerian brands must do now

Nigerian marketers deployed artificial intelligence, for customer targeting, credit...

Why Nigerian consumers are buying differently in 2026, and what brands must do about it

Nigerian consumer behaviour in 2026 looks nothing like 2024. The playbooks that dove...

How Nigerian brands turned Mother’s day 2026 into a linguistic, visual, and cultural showcase- Part 2

If Part 1 of Mother’s Day 2026 demonstrated how Nigerian brands moved from generic...

How Nigerian brands turned Mother’s Day 2026 into a masterclass in cultural marketing Part 1

Mother’s Day fell on March 15, 2026, and Nigerian brands showed up with campaigns...