Latest Marketing News

Dear Cindy: Publicis turns the agency pitch debate into a public showdown

If the advertising industry needed a reminder that competition does not always end...

Wall Street’s AI gold rush faces a reality check as trillions in market value disappear

The artificial intelligence investment boom is confronting a difficult question:...

Smirnoff takes Marvel partnership beyond advertising with interactive fan experience

As brands compete for attention in an increasingly crowded entertainment landscape,...

Shoprite turns to neighbourhood stores in bid to rebuild Nigerian business

Shoprite Nigeria has revealed plans to open standalone neighbourhood stores as part...

Seni Adetu brings consumer brand leadership to JPMorgan banking board

Seni Adetu’s appointment to the board of JPMorgan Merchant Bank Nigeria Limited...

JPMorgan gets CBN nod for Nigerian merchant banking expansion

JPMorgan Chase has secured approval-in-principle from the Central Bank of Nigeria...

Nigerian football clubs are developing talent but missing the business of branding

Nigerian football has long been recognised for its ability to produce talented players...

Nigeria manufacturing investment surges 102% as firms turn to local sourcing

Nigeria’s manufacturing sector recorded a 102.16 per cent increase in investment...

HOORAE bets on microdramas to rewrite the media buying playbook

As advertisers search for new ways to capture fragmented consumer attention, Issa...

Udeme Ufot to deliver Keynote on the Future of Strategic Communications Education

The future of strategic communications education and the need to prepare the next...