Latest Marketing News

The debate: PR deserves a seat at the table. But the reality is…

By Austin Ayaosi, Lead Analyst at BrandImpact Consulting Public Relations is one...

The Gulf crisis is Nigeria’s double-edged sword

The world’s most important oil shipping route is under fire. And Nigeria, sitting...

Chowdeck data reveals how Nigeria’s salary cycle dictates consumer spending

Femi Aluko, co-founder and CEO of Chowdeck, Nigeria’s fastest-growing food delivery...

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms races,...

The product was too good; Meta was not ready for it

Most product launch disasters happen because nobody wants the product. Meta's Ray-Ban...

New York Festivals Health Awards opens for entries: Industry leaders Rich Levy and Jason Graff to chair 2026 Executive Juries

The 2026 New York Festivals Health Awards, awarding excellence in Healthcare &...

Marketing Edge’s Anietie Udoh named jury member for 2026 International Content Marketing Awards

Nigerian marketing communications professional and Divisional Director of Marketing...

The strategic impact of leadership in dialing up business performance 

By Godfrey Adejumoh Every organisation encounters challenges. Sometimes the challenges...

Gen Zs are not distracted; your brand is just irrelevant

The myth that Gen Z has a short attention span is one of the most expensive lies...

Nigeria dethrones South Korea as the world’s best-performing stock market

Nigeria has claimed the top spot among the world’s best-performing stock markets,...