Latest Marketing News

Spider-Man just proved with great brand power comes great box office returns

Sony and Marvel’s Spider-Man: Brand New Day swung into cinemas last weekend, doing...

UEFA threatens World Cup boycott as FIFA’s private equity plan puts sponsors at risk

Less than two weeks after Spain lifted the World Cup trophy, football is in crisis. On...

Xtratime suspension triggers 72% collapse in MTN Nigeria’s Q2 fintech revenue

MTN Nigeria’s fintech revenue collapsed by 72.4 per cent year-on-year in the second...

Kraft Heinz and Disney sign landmark multi-year brand alliance

Two of the world's most recognisable consumer brands have joined forces in one of...

Samsung: The brand hiding behind the brand

You are probably reading this on a device that probably has a Samsung component inside...

Nigeria dominates Africa as six fintechs make CNBC’s 2026 world top fintech list

Eleven African fintechs have been featured on CNBC and Statista’s 2026 World’s...

The debate: PR deserves a seat at the table. But the reality is…

By Austin Ayaosi, Lead Analyst at BrandImpact Consulting Public Relations is one...

The Gulf crisis is Nigeria’s double-edged sword

The world’s most important oil shipping route is under fire. And Nigeria, sitting...

Chowdeck data reveals how Nigeria’s salary cycle dictates consumer spending

Femi Aluko, co-founder and CEO of Chowdeck, Nigeria’s fastest-growing food delivery...

Why AI companies spend millions to earn trust 

There is a new kind of arms race happening in advertising. And unlike most arms races,...