Latest Marketing News

Nigeria’s insurers are flush with cash and broke on trust

Nigeria’s insurance industry just raised over N100 billion. It has not yet earned...

Anietie Udoh inspires Caleb University students on building a brand that lasts

Divisional Director, Marketing at Marketing Edge Magazine, Anietie Udoh, has challenged...

Nigeria’s tomato crisis is a marketing opportunity hiding in plain sight

A pest smaller than a fingernail has done what no marketing campaign could. It has...

Cannes Lions 2026: Google’s new AI Tools could change how Nigerian Agencies create campaigns

One of the biggest conversations at Cannes Lions 2026 was not just about creativity....

Cannes Lions 2026: Demis Hassabis champions AI as a collaborative partner in global storytelling

On Wednesday June 24, Google DeepMind CEO and Co-Founder Demis Hassabis took the...

Africa is the world’s fastest growing crypto market. Nigeria is leading it. Let us act like it

By Monica.Cash | Mbah Casmir, Founder and CEO Africa's crypto growth story has become...

A country making its mark: Nigeria at Cannes Lions 2026

 Something is shifting at the world's most prestigious creative festival, and Nigeria...

Preserving cultural heritage: Inside Google DeepMind’s collaboration with Pelé

On August 2, 1959, Pelé scored the most beautiful goal of his career. Three...

Nigeria stocks shed N8.24trn as investors pull profit after record run

 Nigeria's equity market has lost N8.24 trillion in market value since the start...

Red Bull traded its wings for the stages Nigerians fly from

There is a telling detail about how Red Bull operates in Nigeria that most people...