Latest Marketing News

Are B2B brands reluctant to advertise on TV?

For many business-to-business (B2B) brands, television advertising may seem better...

Getty Images files for bankruptcy protection as AI competition and failed Shutterstock merger force restructuring

One of the world’s most recognisable names in visual media is seeking court protection...

Lagos Life turns virtual Lagos into a new frontier for brand marketing

As brands search for new ways to capture consumer attention, Lagos Life, a Nigerian-built...

Peak Milk wraps up Back-To-School with Peak Love campaign with fun, games and rewards for thousands of children

Peak Milk, a brand of FrieslandCampina WAMCO Nigeria PLC rounded off its 2026 Back-to-School...

WPP remains Coca-Cola’s global marketer, Omnicom and Dentsu battle for the North America account

The world’s most valuable beverage brand has split its media future in two, and...

Omnicom to cut 15,000 jobs and deconstruct PepsiCo loss as IPG integration reshapes global agency landscape

Omnicom Group is preparing to reduce its global workforce by approximately 15,000...

MTN Nigeria becomes first telecom operator in Nigeria to cross 100 million subscribers

MTN Nigeria has crossed a milestone no Nigerian telecommunications company has ever...

Rising air travel demand opens new frontiers for brands

Africa is becoming a more mobile consumer market, and brands may need to rethink...

Nigeria targets MSCI and JPMorgan reinclusion after securing return to FTSE Frontier Market Index

Nigeria is setting its sights on the next frontier of global investment credibility:...

Big Brother Naija faces commercial reckoning as MultiChoice loses 1.4 million Nigerian subscribers

For over a decade, Big Brother Naija was the safest bet in Nigerian advertising....