Latest Marketing News

The AI boom is eating itself

 The technology works perfectly. That’s the problem. Microsoft deployed Claude...

The man the brands found at the festival

 There is a version of brand ambassadorship that Nigeria knows too well. A famous...

Ojude Oba 2026: When brands remembered where they came from

 Ojude Oba is not a backdrop. It is not a content opportunity. It is not a trending...

WPP Media tops global new business rankings in Q1 2026, signalling turnaround momentum

 WPP Media secured the top position in global media new business rankings for the...

Google unveils intelligent Search box in biggest redesign since 1998

 Google announced on May 19 what it described as the largest transformation of its...

Ford global CMO Lisa Materazzo departs after three-year tenure

 Ford Motor Company announced 19 May that Lisa Materazzo, global chief marketing...

Nigeria’s economy projected for fastest growth in over a decade

 Nigeria’s economy is tracking toward 4.0 per cent real GDP growth in the first...

OpenAI faces class action over ChatGPT data sharing with Meta and Google

 OpenAI confronts class-action lawsuit alleging the company embedded Meta Pixel...

Nigerian oil firms hunt growth beyond home market

 Nigerian independent oil producers who spent the past three years acquiring divested...

The real marketing skills gap isn’t strategy, it’s execution disguised as strategy

 The marketing industry’s latest anxiety is the supposed collapse of strategic...