IMC

IMC expert scores industry operations high in third quarter 2019

An Integrated Marketing Communications Industry (IMC) practitioner, Kehinde Salami,...

IMC stakeholders must take a definitive stand on debt management – Beam Media boss

An out -of-home adverting specialist, Kingsley Omo Abumene has advised stakeholders...

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than one...

Double digit interest rates is the reason some agencies don’t survive, says Abisoye

Renowned Marketing Communications professional and founder of Sodium Group, Abisoye...

How PR chiefs view the role of influencers in their comms strategy

Influencer marketing has had a turbulent few years. After repeated instances of scandals...

SO&U boss tasks marketers on business ethics

The Group Managing Director/CEO of SO&U Limited,  Sir Udeme Ufot has advised...

TCC canvasses for innovation at inaugural Experiential Design Summit

Leading Experiential Design firm, The Creative Counsel (TCC) Nigeria, part of The...

The missing link between marketers and Gen Z

Fractured skull fragments hewn from a rock on the Mani peninsula in the Greek Peloponnese...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

OAAN advocates joint industry action on APCON Council

The Outdoor Advertising Association of Nigeria (OAAN) has called for a joint action...