Tag: IMC

Nigeria’s IMC industry can survive rising inflation and impending recession – experts

The economic indices arising from the fallout of the Covid-19 global pandemic have...

Stakeholders hail Fadolapo’s appointment as APCON boss

Stakeholders in the Integrated Marketing Communications (IMC) industry have applauded...

Media advertising practitioners must invest in tech to adapt to new normal – Femi Adelusi

Mr. Femi Adelusi, Founder and Group Chief Executive Officer of BrandEye/Mediaplus,...

IMC experts differ on President Buhari’s New Year letter to Nigerians

Media and integrated marketing communications specialists in the country have expressed...

Why consultancies are snatching creative talents

The hunt for creative talents has become a global issue. As the needs exceed the...

Why Nigeria’s creative agencies fizzle out with their founders

The risks faced by creative agencies that tie founders’ and owners’ life and...

IMC expert scores industry operations high in third quarter 2019

An Integrated Marketing Communications Industry (IMC) practitioner, Kehinde Salami,...

IMC stakeholders must take a definitive stand on debt management – Beam Media boss

An out -of-home adverting specialist, Kingsley Omo Abumene has advised stakeholders...

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than one...

Double digit interest rates is the reason some agencies don’t survive, says Abisoye

Renowned Marketing Communications professional and founder of Sodium Group, Abisoye...