IMC

Declining GDP: Recession looms amid poor consumer purchasing power, say IMC Experts

Stakeholders in the Integrated Marketing Communications, IMC, have expressed fear...

Breaking through the binge: How TV ads drive show discovery

Today’s advertisers and content providers must navigate a rapidly expanding entertainment...

Admen express optimism over Q2 performance

Practitioners under the auspices of the Advertising Agencies Association of Nigeria,...

Why we are setting agenda for Buhari’s next level govt. – IMC Experts

As preparations for the inauguration of President Muhammadu Buhari for a second term...

Yaw Nsarkoh tasks brands on need for consumer- focused strategy

Yaw Nsarkoh, Executive Vice President (EVP) of Unilever Ghana and Nigeria has said...

Mixed Reactions trail agencies’ affiliation, mergers

Stakeholders in the advertising industry have expressed mixed reactions over foreign...

Experts decry lack of govt. support, measurement as challenges facing OOH

Experts in the Out of Home, OOH, industry have decried the inability of the Federal...

APCON set to bare its fangs at the digital sector

If feelers emanating from the Advertising Practitioners Council of Nigeria, APCON,...

Steve Babaeko is one of Cannes Lions’ jurors

Steve Babaeko, the owner of X2M Ideas Limited, has been named as one of the jurors...

NIMN set to kick-start mentorship programme

The National Institute of Marketing of Nigeria, NIMN, is set to begin its mentorship...