Tag: IMC

PR must evolve to remain relevant, says Ajene-Ayere

She leads arguably one of Nigeria’s biggest PR agencies, but Uche Ajene-Ayere,...

MIPAN holds 2019 Patrons’ Day, advocates networking

The Media Independent Practitioners Association of Nigeria (MIPAN) has held its 2019...

OAAN holds AGM to reposition and set new agenda for industry

The need for strategic repositioning of the Out-Of-Home industry in Nigeria will...

Declining GDP: Recession looms amid poor consumer purchasing power, say IMC Experts

Stakeholders in the Integrated Marketing Communications, IMC, have expressed fear...

Breaking through the binge: How TV ads drive show discovery

Today’s advertisers and content providers must navigate a rapidly expanding entertainment...

Admen express optimism over Q2 performance

Practitioners under the auspices of the Advertising Agencies Association of Nigeria,...

Why we are setting agenda for Buhari’s next level govt. – IMC Experts

As preparations for the inauguration of President Muhammadu Buhari for a second term...

Yaw Nsarkoh tasks brands on need for consumer- focused strategy

Yaw Nsarkoh, Executive Vice President (EVP) of Unilever Ghana and Nigeria has said...

Mixed Reactions trail agencies’ affiliation, mergers

Stakeholders in the advertising industry have expressed mixed reactions over foreign...

Experts decry lack of govt. support, measurement as challenges facing OOH

Experts in the Out of Home, OOH, industry have decried the inability of the Federal...