IMC

Playhouse will continue to stay on the forefront of digital marketing

In this interview with MARKETING EDGE, Tolu Onile-Ere, the Managing Director of Playhouse...

Reclaiming journalism’s place of pride with a call to return to core principles

Once hailed as the conscience of the nation, Nigerian journalism now stands on fragile...

IMC market surges toward multi-billion dollar milestone

The global integrated marketing communications (IMC) industry is entering a period...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

Influencer marketing as new frontier in IMC

By Khairat Asokomhe Influencer marketing is a strategy  being adopted by most...

Industry leaders offer varied perspectives on IMC sector’s outlook

By Felicia Nwosu Nigeria’s Integrated Marketing Communications (IMC) sector, a...

Women in IMC champion ‘Accelerate Action’ to foster positive change

By Asokomhe Khairat As the world prepares to commemorate International Women's...

IMC professionals react as corporate japa hits the industry

By Felicia Nwosu As various sectors of the nation’s economy continue to grapple...

From mistakes to masterpieces, IMC professionals call for openness about failures

By Zion Rufus  Professionals in the marketing communications industry are urging...

Reactions trail Adam&EveDDB’s John Lewis ouster

By Felicia Nwosu Global reactions have continued trail the actions of Adam&EveDDB...