generative AI

The new balancing act between creativity, credibility, and control

Generative AI has moved from research labs to marketing boardrooms at record speed....

AI’s true power: Dr. Tola Bamigbaiye-Elatuyi unveils the human to AI partnership

Dr. Tola Bamigbaiye-Elatuyi shook the Marketing Edge National Marketing Stakeholders’...

AI power is greater when marketers are close to customers – Awopetu ‎

Naturally, humans possess inherent understanding of cultural nuances and emotional...

Marketers’ use of generative AI in one year, ISBA finds

New figures from the Institute of Practitioners in Advertising (ISBA) show explosive...

Press enter to be found

As AI reshapes how people search, the laws of visibility shift quickly. Traditional...

GenAI transforms video advertising as 86% of buyers embrace its use – IAB Reports

Generative AI is rapidly becoming a cornerstone of video advertising, transforming...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up with...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

The B2B Gen AI shortlist

In today's fast-paced business world, the generative AI market is exploding. Yet,...

How GenAI may reshape the world of work- reports ILO-NASK

The exposure of Artificial Intelligence tools to the world of work is redefining...