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The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against the...

Coca-Cola suspends social media advertising despite Facebook changes

Coca-Cola will suspend advertising on social media globally for at least 30 days,...

The science of live videos and the art of getting it right

Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal! But what...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media into...

Google, Facebook and Amazon to dominate global adspend in 2020, says Warc

Warc has forecasted global advertising investment growth across the 19 categories...

Mobile apps help improve customer experience

Creating a mobile app is a phenomenal tool to help businesses improve their corporate...

Where does Facebook’s balancing act leave advertisers?

Facebook, still feeling the aftershock of 2018’s Cambridge Analytica scandal, has...

Marketing is an incredible discipline, says Facebook’s advertising chief

Facebook’s advertising chief, David Fischer believes the skills needed to succeed...

Facebook introduces new African languages to checkmate fake news

Social media platform, Facebook, in partnership with Africa Check, has added new...

Facebook posts 28% Q2 growth in ad revenue despite challenges

Facebook has proven its resilience in the face of multiple social, political and...