Digital Strategy

Growth gap: Delayed system upgrades cost brands than migration

 Across boardrooms in every major industry, digital transformation has become the...

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

Simplify. Humanise. Unify: The new rules of B2B storytelling

For years, B2B marketing has tried to sound smart. However, in doing so, it lost...

Odinaka George wins outstanding young digital marketing personality at the EDGE Awards

In a time when new ideas and creativity drive success in marketing, Odinaka George...

Layering with purpose

Decoration is a common pitfall in marketing and advertising. A showy campaign, a...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social stunt...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Kingsley James urges industry reform, push for local production to strengthen marketing sector

Kingsley James, Managing Director and Chief Executive Officer of Indoor Design and...

IPG slashes 2,400 roles in 2025 as Omnicom acquisition nears decision point

Interpublic Group (IPG) cut its global headcount by 2,400 employees in the first...

Marketing without the middleman

For more than a decade, brands expanded their reach by relying on social media, ad...