Tag: digital advertising

Don’t complex, bot simplex: navigating AI in marketing

AI arrived promising better planning, easier purchasing, and smooth reporting. Companies...

ARCON and the ethical crossroads: Advertising in the age of digital anarchy

Advertising now reaches every scroll, swipe, and click. Consequently, making sure...

Meta aims for Full AI Ad automation by 2026

Digital advertising is on the cusp of a transformative shift, as Meta, the parent...

Federal High Court gives ARCON regulatory power over digital and social media

The Federal High Court in Lagos has unequivocally affirmed that the Advertising Regulatory...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

Elev8media unveils Osborne Heights, a new landmark in Lagos digital advertising

Elev8media Advertising Ltd has announced the launch of Osborne Heights, a cutting-edge...

54% of marketers prefer digital advertising to traditional method – report

By Kingsley Odii In a changing field of marketing, digital advertisement platforms...

Global digital adspend hits $521.02bn in 2021, estimated at N30bn in Nigeria

Global digital advertising market has been calculated to have amounted to $521.02...

Digital advertising is growing in Nigeria – Babatunde

By Ibidunni Banjoko Dotun Babatunde, Head of Digital Marketing, Olam Nigeria Limited...

Digital advertising and marketing record growth as pandemic eases

By Ibidunni Banjoko The large increases in online traffic provide opportunities...