Tag: digital advertising

54% of marketers prefer digital advertising to traditional method – report

By Kingsley Odii In a changing field of marketing, digital advertisement platforms...

Global digital adspend hits $521.02bn in 2021, estimated at N30bn in Nigeria

Global digital advertising market has been calculated to have amounted to $521.02...

Digital advertising is growing in Nigeria – Babatunde

By Ibidunni Banjoko Dotun Babatunde, Head of Digital Marketing, Olam Nigeria Limited...

Digital advertising and marketing record growth as pandemic eases

By Ibidunni Banjoko The large increases in online traffic provide opportunities...

US digital ad market to grow 15% in 2021 and cross $200bn in 2022

Digital ad spending in the United States' advertising industry will exceed the $200bn...

Digital advertising – a bug, a reality or myth?

Before now, incorporating digital into brands’ ad campaigns used to be done with...

Driving marketing Transformation at Speed through social Media

Marketing transformation has been on the agenda of nearly every CMO. Marketers realize...

Digital marketing strategies and email marketing

  By Zion Rufus Digital dependence has grown superficially. Marketers...

The influence of digital advertising and transparency

By Zion Rufus Advertising and marketing industry leaders have sparked outrage...

YouTube steps into e-commerce, launches First 24-hours feature for video analytics

  Online video-sharing platform YouTube looks to be venturing into the e-commerce...