Tag: digital advertising

Reinventing video advertising for the age of attention

Digital advertising is at a crossroads. We’ve come this far based on the enthusiasm...

Expert tasks advertising practitioners on digitalisation

As digitalisation continues to sweep through the advertising landscape, and as 5G...

Facebook deploys brand safety tools to pacify cautious advertisers

Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling...

Digital advertising turns 25 – Happy Birthday

Fax machines, saving files on SyQuest disks, video cassette recorders, My Little...

Social media, online video set to consolidate dominance in advertising in 2020, finds Kantar

Nearly half of advertisers admit they don't currently have the right balance between...

Plural Media partners MARKETING EDGE on real-time industry news

Plural Media, one of Nigeria’s leading  digital-out-of-home advertising company,...

Facebook and Google are now under investigation in the UK

The UK's Competition and Markets Authority is investigating how Google and Facebook...

Eight predictions for digital advertising in 2018

By Guy Phillipson As we enter the era of mass personalisation, tempered by strict...