Data-driven marketing

PR Gurus shine at 10th LAPRIGA

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday...

Meta faces scrutiny over scam ads tied to China advertising growth

Meta Platforms, the parent company of Facebook, Instagram and WhatsApp, is facing...

Guild of Photojournalists: AI has come to help, not replace – Dr Ikem

Dr Victor Ikem, the keynote speaker at the 2025 Guild of Photojournalists event,...

OOH maintains momentum as brands reclaim visibility

Out-of-home (OOH) advertising continues to demonstrate remarkable resilience and...

WPP’s FTSE exit shows how the power in advertising is changing

WPP’s removal from the FTSE index is one of the most symbolic events in modern...

Omnicom–IPG consolidation reshapes the global advertising landscape

The global advertising ecosystem is experiencing a defining shift as Omnicom Group...

Why marketers must turn pressure into opportunity

When annual budgets are tightened, confidence usually follows suit. Forecasts are...

Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence...

Nigeria’s airlines warn of collapse over multiple taxes

Nigeria’s aviation sector is edging dangerously close to collapse as airlines battle...

Federal High Court affirms ARCON’s constitutional authority over Out-of-Home advertising regulation

The Federal High Court sitting in Lokoja has delivered a landmark judgment upholding...