Data-driven marketing

Why brand measurement must shift from vanity metrics to revenue outcomes

 Thirty-nine per cent of marketers say lead quality matters most to their business...

WPP explores sale of Burson in first major divestment under new CEO

WPP is considering the sale of Burson, signalling the first major portfolio shake-up...

Omnicom wins IBM advertising account in major industry shake-up

IBM has appointed Omnicom Group to oversee its global media planning and buying,...

Meta unveils Muse Spark: a bold leap to compete with AI big leagues

Meta has unveiled Muse Spark, its most advanced artificial intelligence model to...

Publicis drops $500m on 160over90 to prove sports marketing isn’t guesswork anymore

 Publicis Groupe just paid over $500 million for an agency that creates brand moments...

HASG urges dialogue as industry tensions persist

The Heads of Advertising Sectoral Groups, HASG, has called for calm and renewed engagement...

Stanbic IBTC Nominees Limited celebrates 30 years of trust with landmark gala event

Stanbic IBTC Nominees Limited marked a significant milestone on Wednesday, 11 February...

Guinness Nigeria’s quiet revival under Tolaram

In an operating environment defined by inflationary pressure, currency instability,...

Prof. Uchenna Uzor unpacks Nigerian consumer loyalty, price sensitivity at TopTrends2026

The early months of 2026 opened with a gathering of Nigeria’s sharpest business...

UBA appoints Chioma Mang as CEO, Africa 1

United Bank for Africa Group has elevated Chioma Mang to the role of Chief Executive...