Customer service

John Ajayi: A step beyond the ordinary

Indeed, it has been said that every great journey begins with a single step but some...

Glo backs NCC on broadband infrastructure protection

Nigeria’s digital economy drive gained a significant boost on Wednesday as national...

Customer Service Week 2025: Brands tested in the court of public opinion

In Nigeria, customer service often exists in the shadows. It is talked about in boardrooms,...

Customer Service: The first step that defines every business conversion

Conversions do not begin with products, price tags, or clever advertising. They start...

Silent signals: how brands communicate without saying a word

We marketers have a tendency to fixate on words: campaign slogans, content, and execution....

It’s the little things: building brands in a detail-driven world

In a marketing environment overflowing with information, competition, and choice,...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

Stakeholders advocate for unified effort to enhance end-to-end customer service

By Felicia Nwosu In a bid to enhance customer experiences, stakeholders have called...