Creative

Understanding the power of influencer marketing has become pivotal – Princewill

By Zion Rufus In a time when the average customer is flooded with many marketing...

MARKETING EDGE employees boost capacity at O2 Academy

By Zion Rufus Members of the MARKETING EDGE staff have received certifications...

Experts reel out optimistic projections for second half of 2022

By Zion Rufus  Following a turbulent first half plagued by inflation, rising...

DAAR reels out expansion plans, moves to tackle inflationary pressures

By Zion Rufus Following the conclusion of its 14th AGM and presentation of Reports...

Escalating costs, dwindling adspend pose challenges for traditional media— Dokpesi

By Zion Rufus Chairman of DAAR Communications, Chief Raymond Dokpesi Jnr. has...

FirstBank launches single-digit loan for women-owned businesses

The FirstGem fund (FirstGem loan) is a single-digit loan scheme, exclusively designed...

Global stars join youths at Kigali Summit, demand action to end malaria

Global changemakers including David Beckham, Pierre Aubameyang, Yemi Alade,Eliud...

Research: Only 12% of CMOs are leveraging data-driven marketing

By Zion Rufus With CMOs under increased pressure to deliver results and increase...

Anietie Udoh leads MARKETING EDGE team at Cannes Festival of Creativity 2022

By Zion Rufus Anietie Udoh, divisional director of Nigeria's leading marketing...

AB InBev bags Grand Prix, emerges Creative Marketer of the Year

By Zion Rufus World’s largest brewer, Anheuser-Busch InBev (AB InBev) has bagged...