Creative Industry

Baba Awopetu leads MARKETING EDGE 2025 National Marketing Stakeholders’ Summit, alongside other industry icons

In a bold move to shape the future of marketing across Africa and beyond, MARKETING...

Divergent Marketing Services delivers excellent values – Antwi

Sharing her career journey and other details with MARKETING EDGE, Sola Antwi, the...

My professional journey inspired founding of Brandlife – Agenmonmen

Taking MARKETING EDGE through his long and innovative journey in the corporate world,...

Professionalism is diluted in the industry at the moment – Tunde Shobanjo

Mr. Babatunde Shobanjo is the Group Chief Operating Officer of Insight Redefini,...

How brands are mastering storytelling for the scroll generation

In today’s digital world, attention is a scarce and fleeting resource, especially...

Udeme Ufot Urges Smart, Inclusive Financing to Unlock Nigeria’s Creative Economy

Udeme Ufot, Group Managing Director of SO&U, has called for intentional, well-structured,...

“If We Self-Regulate Professionally, We Won’t Need Statutory Regulation” – Dr. Fadolapo at AAAN AGM

At the Fireside chat organized by the Association of Advertising Agencies of Nigeria...

Deck Culture Shift: why Gen Z creatives want speed, style and flexibility

PowerPoint was the go-to solution for pitches, presentations, and compelling narratives...

AI-powered creativity or creative crisis?

AI isn't just arriving in the creative sector in 2025; it's here now. From Drake's...

ASP is not stifling creativity” – Dr. Fadolapo defends ARCON’s role amid regulatory overlaps, cultural challenges

At the ongoing Advertising Standards Panel (ASP) Stakeholders Forum, Director-General...