Creative

ARCON set to unveil digital advertising and AI regulatory framework at NAC 2026

The Advertising Regulatory Council of Nigeria (ARCON) has disclosed plans to present...

Havas wins Peroni Nastro Azzurro global creative account

Havas has been appointed global creative agency for Peroni Nastro Azzurro, following...

Sekonda appoints VCCP Blue in integrated creative and media win

Sekonda has appointed VCCP Blue as its integrated creative and media agency following...

Babaeko champions blueprint for pan-African creative growth at Craft Addis 2026

By Ralph Tathagata Founder and CEO of X3M Ideas, Steve Babaeko, joined a distinguished...

Fresho appoints TAG to lead digital ad and creative strategy across global markets

Fresho, a business-to-business software platform serving the food distributor and...

A Life Etched in Dignity: MARKETING EDGE honors Pa Abolaji Ezekiel Oyeyipo Fadolapo

Some lives are not merely lived they are quietly inscribed upon the conscience of...

Nutella in Space: Coincidence, genius or the greatest free Ad in history?

When a jar of Nutella floated casually into frame during NASA's live broadcast of...

Creative confidence declines as LIONS report exposes insight, culture gaps in 2025

LIONS's  report has  exposed  creative confidence declines, which it noted, has...

Experts reveal science and art behind successful media buying strategies

By Zion Rufus  Insights from industry experts have underscored the importance of...

White Square Festival celebrates innovation in advertising, unveils 2023 winners

By Zion Rufus  White Square, Europe's renowned international creativity festival,...