Consumer trends

Iquo Ukoh at 70: The pathfinder who opened doors and never looked back

There are professionals who build careers. Then there are those who build legacies....

Sola Akinsiku attains PhD in Mass Communication, marking new academic milestone

After more than thirty years of relentless dedication, tireless learning, and unwavering...

Tony Elumelu joins Seplat Energy Board as Non-Executive Director following M&P stake divestment

Seplat Energy Plc has appointed Tony O. Elumelu as a Non-Executive Director, stepping...

 Amos Oladele leads industry Night of Tributes as MARKETING EDGE honours late Publisher, Asiwaju John Ajayi

There are nights when an industry gathers not to celebrate success or debate ideas,...

Consumers keep premium spending rising amid economic pressures

Even as economic challenges persist, consumers are continuing to reach for premium...

AI is a collaborator, not a threat — Remi Ogunpitan urges media professionals to adapt

Artificial Intelligence (AI) is reshaping the media and creative landscape as an...

MARKETING EDGE elevates Felicia Nwosu to Deputy Editor in recognition of excellence, industry impact

In a decisive move that reaffirms its commitment to rewarding dedication, innovation,...

BOI, MAN, NECA’s Chief Executives, others set to address low productivity in Nigeria at WES 2025

As nominations portal closes for WES 2025 Awards for Outstanding Economic Impacts All...

Women in Advertising take a stand against Breast Cancer with groundbreaking Health Walk

As the saying goes, “A stitch in time saves nine,” a phrase that came alive when...

Creative minds debate the chaos, clarity of briefs as Jolomi Awala calls for “brief therapy sessions”

A spirited discussion erupted on LinkedIn after Jolomi Awala, Executive Creative...