Tag: Consumer behavior

Advertisers face consumer losses amid rising Ad fatigue – AD-ID

By Oluwaseyi Lawal A new report by AD-ID has revealed that ad fatigue is influencing...

Global e-commerce sales in health, personal care to hit $358.4bn

By Zion Rufus   E-commerce sales in health, beauty & personal care...

FMCG Companies defy consumers, ration quantity offerings in pack sizes

  By Zion Rufus   Despite continuous nose-dive in consumer purchasing...

Impact of effective marketing strategies on ethical consumerism

  By Zion Rufus Leveraging the interest of consumers in issues that affect...