Consumer behavior

World’s biggest brands pivot to volume growth as consumers push back on price hikes

For three years, the world’s biggest consumer brands discovered a remarkable truth....

Wave of Nigerian startup shutdowns exposes gaps between venture capital and market reality

Over the past three years, a quiet but significant wave of Nigerian startup closures...

How AI became the gatekeeper between your brand and your consumer

Something fundamental has changed in the relationship between brands and consumers....

Plus Acuity backs PRADWAVE 5.0 to bridge Nigeria’s marketing talent gap

Plus Acuity has reaffirmed its commitment to developing the next generation of marketing...

YouTube surpasses Netflix in average daily viewing time

YouTube has overtaken Netflix in average daily viewing time globally, marking a milestone...

Rising costs push Nigerians towards pre-owned market

Soaring living costs are pushing Nigerians across income brackets towards second-hand...

Global branding agencies market races toward $64.95bn by 2033 as digital identity battles intensify across industries

The global branding agencies market is accelerating into a new expansion phase as...

Wizkid surpasses 19 million spotify listeners, proving endurance of  carefully built global music brand

Nigeria’s Afrobeats export Wizkid has entered a new phase of global influence after...

Empowering mental health: Stanbic IBTC Pension Managers completes landmark renovation in Enugu

Building on its strong track record of community focused interventions, including...

Dentsu’s The Brand Reset makes the case for long-term brand building in the algorithmic era

Dentsu has released a major new research report, The Brand Reset, aimed at restoring...