Tag: Coca-cola

Coco-Cola launches biggest ever Christmas campaign to drive consumer engagement

Coca-Cola’s ‘Holidays Are Coming’ ad has made its return, backed by the biggest...

Cola market competition puts global CEOs on Lagos streets

The battle for the cola market share may not be abating any time soon as long as...

Coca-Cola calls for creative agency on new global campaign

Coca-Cola is in the middle of a review for a new global brand campaign. The scope...

FG doubles down efforts to increase tax on Coke, Pepsi, others

In an apparent revenue constraint and a move to augment same at the expense of prostrate...

5Alive Citrus Burst and Berry Blast get new look

Five alive, one of the leading fruit juice brands from the stable of Coca-Cola, has...

Marketing communications should tell more of the African story, says Adewunmi

The Managing Director/CEO at Creativezones Communications Limited, Adedoyin Adewunmi,...

Coca-Cola uses new campaign to encourage consumers to recycle

Coca-Cola is launching a marketing campaign that aims to remind people its bottles...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Bigi vs Coca-Cola: The battle for soft drink supremacy in Nigeria

The growing consensus amongst local analysts is that Bigi (a fast-rising indigenous...

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...