Tag: Coca-cola

The Coca-Cola Company marks 100 years of going public

Coca-Cola, the renowned global beverage company, is currently celebrating the 100th...

Coca-Cola backtracks, appoints a CMO 48 months after striking out the role

Manolo Arroyo, the president of Coca-Cola’s Asia Pacific business, has taken on...

Coco-Cola launches biggest ever Christmas campaign to drive consumer engagement

Coca-Cola’s ‘Holidays Are Coming’ ad has made its return, backed by the biggest...

Cola market competition puts global CEOs on Lagos streets

The battle for the cola market share may not be abating any time soon as long as...

Coca-Cola calls for creative agency on new global campaign

Coca-Cola is in the middle of a review for a new global brand campaign. The scope...

FG doubles down efforts to increase tax on Coke, Pepsi, others

In an apparent revenue constraint and a move to augment same at the expense of prostrate...

5Alive Citrus Burst and Berry Blast get new look

Five alive, one of the leading fruit juice brands from the stable of Coca-Cola, has...

Marketing communications should tell more of the African story, says Adewunmi

The Managing Director/CEO at Creativezones Communications Limited, Adedoyin Adewunmi,...

Coca-Cola uses new campaign to encourage consumers to recycle

Coca-Cola is launching a marketing campaign that aims to remind people its bottles...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...