Tag: Brands

Industry leaders urge brands to move beyond vanity metrics to build engagement

By Felicia Nwosu Some industry leaders have called on brands to move beyond vanity...

Toothpaste brands shaping future with advanced formulations

By Felicia Nwosu Today, a lot of brands are leading the charge with herbal and...

MARKETING EDGE to Spotlight ‘Brands to Watch’ and  Forces Behind the Brands in 2025

By Felicia Nwosu MARKETING EDGE, Nigeria's premier brand-focused publication,...

Brands leveraging banter to win hearts, minds as tool for engagement

By Felicia Nwosu In today's hyper-competitive digital landscape, brands are constantly...

Some notable strategic partnerships that fueled Nigerian brand growth in 2024

By Felicia Nwosu The year 2024 witnessed a remarkable surge in collaborative efforts...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...

First Bank, UBA, Zenith Bank, Nigerian Breweries,  Minimie light up 2024 Calabar Carnival

Calabar, Cross River State. Wednesday, December 25, 2025.The 2024 Calabar Carnival...

Global consumer trends for 2025 reveal shift toward self-sufficiency – Report

  By Felicia Nwosu Innova Market Insights has unveiled its 2025 Global...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

MARKETING EDGE on TV hosts Medebem this Wednesday

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s leading brand-centric, advertising,...

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