Brands

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its mates,...

 Amos Oladele leads industry Night of Tributes as MARKETING EDGE honours late Publisher, Asiwaju John Ajayi

There are nights when an industry gathers not to celebrate success or debate ideas,...

MARKETING EDGE ONTV hosts Sola Akinsiku this Wednesday

MARKETING EDGE ONTV will this Wednesday host Sola Akinsiku on its Industry Conversation...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

MARKETING EDGE ONTV will feature Obembe Oluwatosin, Group Managing Director of Luova...

Dr. Segun Alabi appointed head of communications, media for Omi Eko Project

The management of Omi Eko Project, Lagos State's landmark waterway transportation...

Marketing Edge Summit: Treat AI as co-creator, not replacement – Osato

Marketing Director at Moët Hennessy Nigeria, Osato Evbuomwan, stated that the real...

Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently, businesses...

Why global non-alcoholic beer market is on upward trend

A trend is taking off across the beverage markets around the world. Consumers are...

We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus

Products  do not matter much  anymore, as relatability, values, and vibes are the...

Experts proffer how brands can stay visible despite budget cuts

In a season of slashed marketing budgets and tightened corporate belts, many brands...