Tag: Brands

Leveraging sports marketing as goldmine for brands seeking fan allegiance

By Felicia Nwosu In Nigeria's dynamic market, sports have emerged as a powerful...

How brands are building tribes in pursuit of authentic connection

By Felicia Nwosu In the bustling, dynamic landscape of Nigeria, the concept of...

Experts analyze brands’ challenge to balance profit with customer satisfaction

By Felicia Nwosu In Nigeria's turbulent economic climate, brands face a delicate...

Industry leaders urge brands to move beyond vanity metrics to build engagement

By Felicia Nwosu Some industry leaders have called on brands to move beyond vanity...

Toothpaste brands shaping future with advanced formulations

By Felicia Nwosu Today, a lot of brands are leading the charge with herbal and...

MARKETING EDGE to Spotlight ‘Brands to Watch’ and  Forces Behind the Brands in 2025

By Felicia Nwosu MARKETING EDGE, Nigeria's premier brand-focused publication,...

Brands leveraging banter to win hearts, minds as tool for engagement

By Felicia Nwosu In today's hyper-competitive digital landscape, brands are constantly...

Some notable strategic partnerships that fueled Nigerian brand growth in 2024

By Felicia Nwosu The year 2024 witnessed a remarkable surge in collaborative efforts...

Riding seasonal wave as strategy brands can leverage to boost sales

By Felicia Nwosu For businesses, understanding the ebb and flow of consumer spending...

First Bank, UBA, Zenith Bank, Nigerian Breweries,  Minimie light up 2024 Calabar Carnival

Calabar, Cross River State. Wednesday, December 25, 2025.The 2024 Calabar Carnival...

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