Tag: Brands

Global consumer trends for 2025 reveal shift toward self-sufficiency – Report

  By Felicia Nwosu Innova Market Insights has unveiled its 2025 Global...

An eclectic review of MARKETING EDGE Q2 Virtual Summit

By Tunde Animasaun The second edition of the popular MARKETING EDGE Quarterly...

MARKETING EDGE on TV hosts Medebem this Wednesday

By Felicia Nwosu MARKETING EDGE on TV, Nigeria’s leading brand-centric, advertising,...

Throwback Thursday: Nostalgic candy brands

By Abimbola Mohammed Growing up, local sweets and snacks are some of the most enjoyed...

Hennessy, Nas celebrates AI-powered hip hop golden jubilee

By Kingsley Odii Hennessy and Nas, the renowned rapper, have collaborated to celebrate...

Today’s consumers choose value, transparency over loyalty- Fabusoro

By Abimbola Mohammed  Kemi Fabusoro, the Executive Director, Association of...

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

NIMN Election: Idorenyen gets second term

By Oghale Mafuru Members of the National Institute of Marketing of Nigeria, NIMN...

Flutterwave Partners Audiomack to expand monetization opportunities for African Artists

By Oghale Mafuru As part of plans to provide a secured payment opportunity for...

Hyundai, Kia face investigation, lawsuits in America

Connecticut has launched an investigation into the allegations of failure to equip...