Tag: brand

Despite recession, Lord’s Dry Gin sales grows by 300 percent

The General Manager Marketing, Grand Oak Limited Brajesh Kumar has said that the...

PZ Cussons boss tasks brand owners to deliver value to consumers

Managing Director, Family Care PZ Cussons, Mr. Alex Goma has tasked brand owners...

Quality branding makes for successful business – Chizor Malize

Mrs. Chizor Malize is the Managing Partner and Chief Executive Officer, Brandzone...

Emotional appeal is key to winning consumers, says O’Tudor

Principal Consultant of ADSTRAT Branding Management Consortium, Mr. Charles O’Tudor,...