Brand news

Tinubu urges editor to guard the truth, heal the Nation with responsible journalism

President Bola Ahmed Tinubu has called on Nigerian editors to rise above sensationalism...

From grey to golden: Olusesan Ogunyooye, Marketing Personality Award Winner, reimagining insurance at AXA Mansard

There was a time when insurance in Nigeria was a shadowy landscape, grey, distant,...

Kora’s sundown sessions sparks fresh conversation on Africa’s AI future

Nigeria’s technology scene witnessed a new spark of optimism as innovators, founders,...

Nigerian brands missing out on sponsorship goldmine – Agunloye

Nigerian brands are significantly underutilizing strategic sponsorship opportunities...

The era of cultural precision: Why local nuance beats global reach

When a Lagos fintech commercial evokes more emotion than a global soft drink campaign,...

Orchestration: Why marketing must rise above AI hype

Artificial Intelligence has emerged as the latest doctrine in the marketing world....

Jaguar Land Rover narrows global marketing hunt to three agencies

Jaguar Land Rover has intensified its global marketing review, narrowing the race...

MARKETING EDGE ONTV hosts Remi Ogunpitan this Wednesday

This Wednesday, MARKETING EDGE ONTV continues its engaging discussion with creative...

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind...

Edge Awards: Ilyas Kazeem bags leadership award in marketing

He was trained to calculate pressure, not persuasion; to study molecules, not markets....